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What
you, as a client, need to know
Why provide a design brief?
The purpose of the brief is to get everyone started with a common understanding of what’s to be accomplished. It gives direction and serves as a benchmark against which to test concepts and execution as you move through a project.
How to write one
A brief is not a blueprint. It shouldn’t tell the designer how to do the work. It’s a statement of purpose, a concise declaration of a client’s expectations of what the design should accomplish. Some general guidelines for creating a brief:
• Provide a clear statement of objectives, with priorities
• Relate the objectives to overall company positioning
• Indicate if and how you’ll measure achievement of your goals
• Define, characterize and prioritize your audiences
• Define budgets and time frames
Please
download the relevant design questionnaires
below, fill it
out and send it to us for a custom
proposal for your design needs free
of charge.
Logo
/ Identity Questionnaire
Web Design Questionnaire
General
Design Questionnaire
Design
Business and Ethics
AIGA
has published a series of brochures
outlining the critical ethical and
professional issues encountered by
designers and their clients. The
series, entitled "Design
Business and Ethics," examines
the key concerns a designer faces in
maintaining a successful practice
and speaks directly to the
protection of individual rights.
Authored
by industry leaders from across the
country, each brochure offers clear
and concise information, as well as
practical and specific directions
for approaching design issues. The
intent of this series is to develop
content that is useful to designers,
as well as being a resource to
educate clients on standard
practices and legal requirements
faced by design firms.
Client's
Guide to Design
(pdf)
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